December 13, 2018

Business Review Vol.66 No.3 WIN. 2018

Vol.66 No.3 AUT. 2018 (In Japanese)





A leading management journal in Japanese,
which builds a bridge between theory and practice.

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.



NEW SCIENCE OF EIGYO

Takeshi Nobe / Hiroaki Komatsu / Fumihiko Ikuine
"The Reality and Possibility of 'Eigyo'"

Nobuyuki Inamizu / Hidenori Sato
"Current Status of Sales Studies and Problems of 'Eigyo' Studies:
 A Review of 18 Meta-Analysis Papers"

Nobuyuki Inamizu / Yukiomi Kaburaki
"'Eigyo' in Japan Clarified Through Data"

Yoshiaki Yamashiro
"Building Organizational Capability in Sales and Marketing:
 Formation and Transfer of Optimal Organizational Routines"

Ryusuke Kosuge
"The Path to Value Co-Crative Selling"

York Date / Isamu Yamanoto
"How Will AI Change Salespeople's Work?"

●Business Cases
  Kentaro Nobeoka / Jhelun Bai
 "Gogoro: Innovation of New Smart Electric Scooter"

  Hajime Sasaki / Yuriko Nishihara
 "Custom Tailor Ginza Eikokuya: Processes to succeed the family business with
   improvements in performance"

●From My Bookshelf
  Takeshi Matusi

Essay
  Ikujiro Nonaka 
  "Toward Phenomenological Management"

●FinTech Revolution and Innovation (6)
  Mikiharu Noma / Tsutomu Fujita

●International Standardization from JAPAN (5)
  Manabu Eto / Yuichi Washida

●Management Forum 
  Mitsuru Izumo
  (President and Representative Director, euglena Co.,Ltd.)
  Interviewed by Seiichiro Yonekura