September 20, 2018

Business Review Vol.66 No.2 AUT. 2018

Vol.66 No.2 AUT. 2018 (In Japanese)





A leading management journal in Japanese,
which builds a bridge between theory and practice.

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.



THE FUTURES OF EVs

Yasuhiro Daisho
"Perspectives on Environmental and Energy Issues of Motor Vehcles: With a Focus on Electrifying the Vehcles"

Noboru Sato
"Industrial Business Trends Towards Automobile Electrification and Their Competitiveness"

Satoshi Nagashima
"The Futuer of Mega Trend "CASE" From Europe: New Mobility Society Japan Will Lead"

Long Ke / Hideko Kono
"The Challenges and Strategies of Chinese Automobile Industries: the Possibility to Develop EV in China"

Kiyoshi Fujiwara / Masayuki Motohashi
"Ideal Vehicle Electrification by Vehicle Manufacturer: Mazda's Solution for Ideal  Electric Vehicle Society"

Takahiro Fujimoto
"An Architectural Analysis of Green Vehicles in Future: The Possibility of Their Diversity"

Kentaro Nobeoka / Kan Matsuoka
"Customer Value of Automobile: Global Trends of Non-Functional Value"

●Leaders of MOT 
  Hiroki Isobe (Alliance Global Director, Nissan Motor Corporation)
  Interviewed by Takahiro Fujimoto, Kentaro Nobeoka and Yaichi Aoshima

●Special Interview
  Ulrich Hackenberg (Former Technology Development Officer, Volkswagen)

●From My Bookshelf
  Masato Itohisa

●Management Forum 
  Shigeki Terashi
  (Executive Vice President, TOYOTA MOTOR CORPORATION)
  Interviewed by Seiichiro Yonekura, Kentaro Nobeoka and Takahiro Fujimoto

●Business Cases
  Masaru Karube / Daisuke Uchida
  "Challenge and Evolution: Panasonic Home Appliances Refrigerator(Wuxi) Co., Ltd"

  Ayano (Hirose) Nishihara
  "Kyowa Hakko Bio: Promoting Innovation Towards “Goodness"

Special Contribution
  Tsutomu Nakano
  "Has Your Miles Davis Come?: The High-End Audio Equipment Market From Performativity"

●FinTech Revolution and Innovation (5)
  Mikiharu Noma / Tsutomu Fujita

●International Standardization from JAPAN (4)
  Manabu Eto / Yuichi Washida