March 13, 2014

Business Review Vol.61 No.4 SPR. 2014

Vol.61 No.4 SPR. 2014 (In Japanese)





A leading management journal in Japanese,
which builds a bridge between theory and practice.

EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.



Rethinking Customer Orientation: New Challenges in Practice to Create Customers

Tadao Kagono
Three Strategies for Leveraging Customer Value

Kentaro Nobeoka / Yasunari Takasugi
Authentic Customer Value of Indusrial Products Management of Solution Value Creation

Yukihiro Aoki
Contemporary Perspectives in Consumer Research: New Directions and Critical Issues

Kei Kuriki
Dilemmas of Customer Orientation in Practice

Joji Ono
Smart Excellence: Customer Management through Focalization and Value Co-creation with Customer

Mari Yoshida
Market Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in Japan

●Critical Eyes: Corporate Turnaround
 Michiko Ashizawa

●Leaders of MOT
 Ikuo Maeda

●Business Cases
 Kentaro Nobeoka / Ken kuriki /Makoto Fujii
  "Sysmex Corporation"
    Global Leadership through Customer Value Orientation

  Seiichiro Yonekura / Seongmi Kim
  "COCA-COLA(JAPAN)COMPANY,LIMITED"
     Peak-shift Vending Machine: The energy Crisis after 3.11 and Coca Cola, Japan

●The Management is Stranger than the Theoretical(1)
  Hideki Yoshihara

●Management Forum
 Akira Morikawa
 Interviewed by Seiichiro Yonekura

●Porter Prize 2013
  Emi Osono / Seiko Yamazaki

●From My Bookshelf
  Mami Taniguchi
 Katsuhiko Shimizu