March 31, 2014

Forum 2013.04-2014.03

Roy Nyberg
(DPhil Student, Oxford Internet Institute, University of Oxford)
“From a Lean to a Rich View of Innovation: Case Evidence from the Emergence of Mobile Health”

Mitsuru Igami
(Assistant Professor, Yale University, Faculty of Arts & Sciences, Department of Economics)
“Patent Statistics as Innovation Indicators?  Hard Evidence”

Mikolaj Jan Piskorski
(Associate Professor of Business Administration, Harvard Business School)
“A Social Strategy: How We Profit from Social Media”

Israel Drori
(Professor, School of Business, College of management Academic Studies, Israel)
"The evolution of new Industry, a genealogical approach"

Keun Lee
Professor, Seoul National University (Visiting Professor of Hitotsubashi University)
"Comparing the Productivity Impact of Knowledge Spillovers from Network and Arm’s Length Industries"

Mark Schankerman
London School of Economics and CEPR (Visiting Professor of Hitotsubashi University)
”Patents and Cumulative Innovation: Causal Evidence from the Courts”

Kitano, Taiju
Associate Professor, IIR Hitotsubashi University
"Disguised protectionism? Environmental policy in the Japanese car market"

March 13, 2014

Business Review Vol.61 No.4 SPR. 2014

Vol.61 No.4 SPR. 2014 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.

Hitotsubashi University, Institute of Innovation Research
Toyo Keizai Inc.

Rethinking Customer Orientation: New Challenges in Practice to Create Customers

Tadao Kagono
Three Strategies for Leveraging Customer Value

Kentaro Nobeoka / Yasunari Takasugi
Authentic Customer Value of Indusrial Products Management of Solution Value Creation

Yukihiro Aoki
Contemporary Perspectives in Consumer Research: New Directions and Critical Issues

Kei Kuriki
Dilemmas of Customer Orientation in Practice

Joji Ono
Smart Excellence: Customer Management through Focalization and Value Co-creation with Customer

Mari Yoshida
Market Cultivation: A Case Study of TREE OF LIFE Co., Ltd. Co-Creating the Herb & Aromatherapy Market in Japan

●Critical Eyes: Corporate Turnaround
 Michiko Ashizawa

●Leaders of MOT
 Ikuo Maeda

●Business Cases
 Kentaro Nobeoka / Ken kuriki /Makoto Fujii
  "Sysmex Corporation"
    Global Leadership through Customer Value Orientation

  Seiichiro Yonekura / Seongmi Kim
     Peak-shift Vending Machine: The energy Crisis after 3.11 and Coca Cola, Japan

●The Management is Stranger than the Theoretical(1)
  Hideki Yoshihara

●Management Forum
 Akira Morikawa
 Interviewed by Seiichiro Yonekura

●Porter Prize 2013
  Emi Osono / Seiko Yamazaki

●From My Bookshelf
  Mami Taniguchi
 Katsuhiko Shimizu