January 10, 2012

Business Review Vol.54 No.1, SUM. 2006

Vol.54 No.1, SUM. 2006 (In Japanese)

A leading management journal in Japanese,
which builds a bridge between theory and practice.
Hitotsubashi University, Institute of Innovation Research
Toyo Keizai Inc.

Scientific Sales Force Management
Makoto Matsuo"Learning from Experience: How Salespeople Gain Expertise"
Joji Ono"Assessing the Profit-Chain Hypothesis: Which Is the Driver and Customer Behavior that Makes the Customer Relationship More Profitable?"
Katsuyoshi Takashima"Fundamental Challenges in Sales Process Redesign"
Manabu Ueda"An Attempt to Capture the Behavior Change of a Sales Organization"
Takuro Yoda"Exploring the New Role of Brand in Business-to-Business Selling"
Hidehiko Nishikawa"A Reassessment of the Theory of Assortment: The Case of MUJI"
●Column "Nexus: Between Knowledge, Entrepreneur, and Market(1)"
 Kenichi Imai
●An Invitation to Network Thinking
 Toshihiko Nishiguchi (1)
●Business Cases
 Kim Hyun-Chul/Yoshio Ono "World Co., Ltd."
 Haruomi Shindo/Emiko Tsuyuki/Masaharu Tsujimoto "AnGes MG, Inc."
●Management Forum
 Bunshu Sou (SOFTBRAIN Co., Ltd.)
 Interviewed by Seiichiro Yonekura
●Critical Eyes: Corporation Act
 Taro Sakai