January 10, 2012

Business Review Vol.53 No.4, SPR. 2006

Vol.53 No.4, SPR. 2006 (In Japanese)




A leading management journal in Japanese,
which builds a bridge between theory and practice.
EDITED BY
Hitotsubashi University, Institute of Innovation Research
PUBLISHED BY
Toyo Keizai Inc.





Strategies for Escaping from Commoditization
Ken Kusunoki"Invisible Dimensions of Competitive Differentiation: Strategies for De-commoditization"
Jeffrey L. Funk"De-Commoditization and New Industry Creation"
Scott Anthony"Solving the Growth Equation"
Masaki Ueno"Dual Nature of Modular Products"
Yoshinori Fujikawa"Marketing toward Decommoditization"
●Column
 Takahiro Fujimoto
●Management of Decision Making
 Katsuhiko Nagase (6)
●Business Cases
  Hiroyuki Kuribayashi/Yoshio Ono "PHOENIX Electric Co., Ltd."
 Hiroshi Shimizu "Southwest Airlines Co."
●Management Forum
 Yukio Fujimaki (SEVEN & i Life Design Institute)
 Interviewed by Seiichiro Yonekura
●Porter Prize 2005
 Emi Osono
●Critical Eyes: Information Security
 Shuji Kawaguchi